The title of the project “Building a comprEhensive rEgulaTory framework for plants with healing pRoperties and bOtanicals, used as foOd, to boost public healTh (BEETROOT)”  describes the objective of the research. 

The research activities aim at overcoming the regulatory issues that can limit the sector of plants with beneficial properties (like beetroot) and their compounds, from primary production to the placing on the market of final products, paying due attention to the theme of information to consumers.  

BEETROOT is thus product-centered: research activities will stem from the definitions (medicinal plants, botanicals, superfoods…) and progressively include the other regulatory aspects that concur in shaping the value chain and the governance of the sector (novel foods and claims for plants and botanicals, the qualification of processed products derived from plants with healing properties and of operators involved in such activities).